The following references were cited throughout the project:
- Gibaldi, Joseph. MLA Handbook for Writers of Research Papers. New York, NY: The Modern Language Association of America, 2003.
- Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9th ed. Upper Saddle River, NJ: Prentice-Hall, 1997.
- Hensey, M.. Collective Excellence: Building Effective Teams. ASCE Press, 2001.
- Scotts, David Meerman .The New Rules of Marketing & PR. 3rd Ed. New York, NY: Wiley, 2011
- Hatkin, L. Panicked Student's Guide to Choosing a College Major: How to Confidently Pick Your Ideal Path. St. Paul, MN: Jist Works, 2011.
- Hansen, R. S. The Complete Idiot's Guide to Choosing a College Major. New York, NY: Alpha Books, 2007.
- Shatkin, L. 10 Best College Majors for Your Personality. St. Paul, MN: Jist Works, 2011.